Will Shoppers Share More Information for a Better Shopping Experience?

Will Shoppers Share More Information for a Better Shopping Experience?

Privacy advocates love to frame data sharing in terms of the risks: invasive profiling, over-aggressive marketing, and even identity theft. But what about the rewards? A recent study from IBM examines whether shoppers would be willing to share more information with retailers if the exchange created a better, more personalized buying experience.

http://lemon.com/blog/tips-stories/infographic-will-shoppers-share-more-...

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