Nokia Push | Digital poster displaying real-time data

Nokia Push | Digital poster displaying real-time data

The Nokia Push Snowboarding project wanted a way of representing the pressure and thrill a professional snowboarder feels when they are competing to be the best in the world.

Technology built into both Nokia mobile phones and Burton Snowboards captured everything from a boarder's pulse to their perspiration, so the idea was to use that data to give spectators a real insight into what that adrenaline rush felt like.

Signal | Noise developed an animated digital poster showcasing all the different data elements within one space. The challenge was to emphasise how the real-time information flowed effortlessly to reflect the snowboarding experience.

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Posted Dec 10, 2012
 
Views: 1687
Tags animated, burton, data, digital, nokia, poster, snowboarding, Sports
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<iframe src="http://visualizing.org/embedded/46625" width="620" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0"></iframe>
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