NASA - Gowalla Campaign
In honor of the Discovery Space Shuttleâ€™s second to last mission on 11/1/10, NASA and location-based social networking service Gowalla launched a new â€śitemâ€ť, the Moon Rock, which users can find in Museums, Libraries and other NASA-related points across the country.
To bring the various locations to life on the U.S. map, JESS3â€™s design team created a customized illustration of each place containing a Moon Rock item to create a true cohesive treasure map around the theme of NASA and space travel. To reward Gowallaâ€™s most frequent and passionate users and kick-start the Moon Rock item hunt, the JESS3 designed maps were then printed and sent to their homes.
As a social media adviser to NASA through other efforts including the NASA Buzzroom, JESS3 was also an integral part of coordinating the partnership and putting together the strategy for this program.