Mobile and FIFA 2014

Mobile and FIFA 2014

With an opportunity to communicate with over 50 percent of the world’s population, the 2014 FIFA World Cup is undoubtedly one of the largest marketing platforms for brands across the world. Marketers are waking up to this enormous opportunity by incorporating sweeping advancements in location-based and geo-targeting capabilities, in order to widen their global reach by incorporating mobile into their marketing campaigns.

This infographic highlights how fans around the globe are seamlessly moving across screens to interact with media and consume information.

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Posted Jul 2, 2014
Views: 666
Tags FIFA, Mobile, World Cup
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<iframe src="" width="620" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0"></iframe>
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