Google Politics & Elections - 2012 Election Partnership
To share its rich search data with media and voters alike throughout the 2012 Primary Elections, Google teamed up with JESS3 to create beautiful and informative content based on Google data. The resulting graphics have appeared on cable news outlets, such as FOX News and MSNBC, and on popular news and tech sites, such as The Huffington Post and Mashable.com. They have also been shared widely on Google+.
In line with Googleâ€™s core values, objectivity was key for all data collection and analysis. Rather than telling viewers what to think, JESS3 focused on providing information, from which viewers could draw their own conclusions and insights. The style for many of the graphics was tailored to broadcast â€” simplicity and readability being highest priority. As a conclusion to the 2012 Primary Season, Google and JESS3 created an in-depth infographic comparing Google search trends to polling data and even voting results.
For each of the primary and caucus events, Google and JESS3 partnered to make content with real-time data from Google. The use of Google data was evident throughout mainstream mediaâ€™s 2012 Primaries coverage. More than 65 media outlets, whose unique monthly views total 174.2 million viewers, shared content produced by Google and JESS3 in the month of January alone. And nearly 40 high-profile Tweets directed as many as 4.2 million total followers to Google and JESS3â€™s content. US News and World Report even noted , â€śProving that virtually owning the Internet isnâ€™t big enough for Google, the dominant search engine is taking over the 2012 elections.â€ť And Mashable asked , â€śAre Google Search Trends better election predictors than polls?â€ť