The Idea of the Project was, to determine social milieus in Hamburgs amusement district St.Pauli by the statistical similarity of beverage-lists.
Therefore the drinklists of 89 bars were collected and put into a network diagram with the bars as nodes and strengthness of similarity as edges.
The more similar the lists of two bars are, the stronger are the edges between them and thus the closer they are locatet in the network.
The edge-strength takes account for whether a certain drink appears at two compared lists at all as well as for the position of the drink in the list and in its subchapters.
There are three types of graphics:
1. An image of the similarity-network, which shows the nodes, and the edges that determine their position. Additionally to lineweight the edge-strenght is expressed by collour.
2. A (visually) reduced network with highlightet clusters.
3. The nodes and clusters as they resulted from the statistical analysis overlayed with the milieu-affiliation of the bars as qualitative studdies describe them.
The aim of the project was, rather then mapping the St.Pauli bar-scenery, to do a step towards filling the gap between qualitative and quantitative branches of social sciences.
While qualitative sociology, ethnography, and cultural sciences have the ability to well describe and understand sociocultural phenomenons at a small scale their methods often fail for the extensiveness of mass data. On the other Hand the quantitative social sciences lack cultural empathy.