Brian is a design and marketing professional with more than 14 years experience at top companies. He has built teams, transformed processes and led key initiatives across brands such as Bosch, Coca-Cola, General Motors,The Home Depot, Minute Maid, NXP Semiconductors, Philips Electronics, Philips Healthcare, Philips Lighting, Sonicare, Sprite, vitaminwater, and WebMD. Brian is the Founder and Managing Director of Experience Rethink, an experience design and innovation consultancy based on the idea that "better experiences drive better business." Experience Rethink comments on and consults for businesses around the world to improve areas such as retail and customer experiences along with company's internal innovation and brand management. Expertise: User Experience, Design, Business Strategy, Innovation, Research, Technology, Operations and Change Management.